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Marketing and Entrepreneurship

First Stop Resources

Blackwell Encyclopedia of Managements (2nd ed.), v.9: Marketing go! Available in Print

The second edition of the The Blackwell Encyclopedia of Management, v.9: Marketing features over 250 entries; includes new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy; assesses the implications of developments in new information and communications technologies; and contains extensive revisions to the section on retailing to embrace contemporary trends.

Handbook of Marketing go! Available in Print

The Handbook of Marketing offers a retrospective and prospective overview of the field of marketing–framing, assessing and synthesizing the work in the field. The Handbook includes contributions from leading scholars in the field, and the input of an international advisory board of marketing academics.

Articles (Research Databases)

ABI / INFORM go! info Available Online

Business Source Premier go! info Available Online

EIU Viewswire go! info Available Online

Emerald full text journals go! info Available Online

General BusinessFile go! info Available Online

Hoovers Company Records go! info Available Online

LEXIS-NEXIS go! info Available Online

Mergent Online go! info Available Online

Snapshots North America go! info Available Online

Wiley Online Library go! info Available Online

Databases available only in the Library

Harmonized Tariff Schedule

U.S. Exports

U.S. Global Trade Outlook

Zip Code Business Patterns

Websites

American FactFinder go! Available Online

American Marketing Association go! Available Online

CAROL go! Available Online

free access to company annual reports on-line, including companies in the UK, Asia and Europe

County Business Patterns go! Available Online

Harmonized Tariff Code Schedule go! Available Online

Interactive Tariff and Trade DataWeb go! Available Online

NAICS go! Available Online

(North American Industry Classification System) To determine your company’s NAICS code, link to this web site and use the correspondence tables to link to “SIC to NAICS.”

SIC go! Available Online

(Standard Industrial Classification) To determine your company’s SIC code, link here.

U.S. Census Bureau go! Available Online

University of Central Florida’s Guide to Government Data Sources go! info Available Online


Helpful Links

Your Librarian

Sharon Radcliff
Email: sharon.radcliff@csueastbay.edu Phone: 510-885-7452