The second edition of the The Blackwell Encyclopedia of Management, v.9: Marketing features over 250 entries; includes new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy; assesses the implications of developments in new information and communications technologies; and contains extensive revisions to the section on retailing to embrace contemporary trends.
Marketing and Entrepreneurship
First Stop Resources
The Handbook of Marketing offers a retrospective and prospective overview of the field of marketing–framing, assessing and synthesizing the work in the field. The Handbook includes contributions from leading scholars in the field, and the input of an international advisory board of marketing academics.
Articles (Research Databases)
Databases available only in the Library
Harmonized Tariff Schedule
U.S. Global Trade Outlook
Zip Code Business Patterns
free access to company annual reports on-line, including companies in the UK, Asia and Europe
(North American Industry Classification System) To determine your company’s NAICS code, link to this web site and use the correspondence tables to link to “SIC to NAICS.”
(Standard Industrial Classification) To determine your company’s SIC code, link here.