Industry Research on the Web
by Judith Faust

The following resources are arranged to follow search strategy considerations, so they are grouped by the type of information provided. Some of the resources may be repeated (but with different instructions or descriptions) since they are useful in various contexts. You will notice there is a mix of both links to web pages which provide free information and links to fee-based databases (marked CSUEB) which can only be accessed by currently enrolled CSUEB students.

Industry Classification | Overviews | Statistics | News | Collections of Links | Tutorials

Many industry information sources organize their information according to a classification system developed by the U. S. Government known as the SIC or Standard Industrical Classification system. A newer classification system has been developed in conjunction with Canada and Mexico called NAICS or North American Industry Classification System. It takes into account technological and service-oriented businesses, and provides for greater levels of detail. Most information sources currently use the SIC codes, but will be changing over to NAICS eventually.

Industry Classification

SIC (Standard Industrial Classification) To determine your company's SIC code, link here.

NAICS (North American Industry Classification System) To determine your company's NAICS code, link to this web site and use the correspondence tables to link to "SIC to NAICS."

Industry Overviews

Business & Company Resource Center - CSUEB Only
Do a search for your industry and use the appropriate SIC or NAICS link. You will probably find an article from the online versions of one of the Gale industry encyclopedias, Encyclopedia of American Industries, Encyclopedia of Global Industries, or Encyclopedia of Emerging Industries.

Business Source Premier - CSUEB Only
Do a search for your industry, then look at the "tabs" for Industry Profiles. These will be drawn from such sources as U.S. Industry Quarterly Review, trade journals, Plunkett's Industry Almanacs, etc. Also look at the Marketwatch "tab" for Datamonitor reports on industries in various countries.

Industry Statistics

STAT-USA - State of the Nation - CSUEB Only
Provides current and historical industry information for the United States

Factiva- CSUEB Only
Within your company profile, scroll down to Comparison Reports to compare your company to its industry. The reports include stock performance, industry ratios, and other financial information.

Current Industrial Reports - The Bureau of the Census compiles quarterly or annual reports on manufacturing sectors

Manufacturing Statistics

Industry News

Business and Company Resource Center (Infotrac) - CSUEB Only
Enter the name of your industry in the subject words box to search for articles about the industry - you will want to narrow with terms like market share, advertising, marketing, management, forecasting, etc.  Can also search companies in the industry, then use Industry Overview tab to link to articles on the industry.

Factiva- CSUEB Only
Search by Industry using Factiva Intelligent Indexing on the home page for news and reports.

EconLit - CSUEB Only
Enter the industry name and specific terms you wish to explore, such as "automobile industry and market share."

Enter the name of the industry you wish to research, and specific terms you wish to explore.

Lexis-Nexis Academic Universe - CSUEB Only
Select "Business" from the 5 major categories, then choose "Industry" at the next screen. Next choose your industry from the Industry pull-down menu and enter search terms into the search boxes.

Industry Week
This journal presents select articles in full text from its current edition and allows access to its archives.
Special feature: IW 1000 is a searchable report on the world’s 1000 largest publicly held manufacturing companies.

Collections of Links

The Internet Intelligence Index - Fuld & Company
Contains links to nearly 600 competitive intelligence-related Internet sites. Long list of industry specific sites

Industry Research Desk
Links to major sites providing industry data, to industry home pages and an outline on how to find information about an industry. Developed by Polson Enterprises Research Service.


Industry Research Desk - This tutorial teaches you how to learn about an industry or a specific company in 14 distinct steps.

Last updated on: 7/5/2005
Author: Judith Faust, with assistance from Amelie Brown.

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