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Generation Y – Demographics

Age This generation includes those born between 1980 and 2000.   BusinessWeek
There are 70.4 million youths in the U.S. aged 5-22, composing approximately 26% of the whole U.S. population.  Polta
Generation Y is more than three times the size of Generation X.  BusinessWeek
Ethnicity This is the most ethnically diverse generation yet.  Omelia
One in three is not Caucasian.  BusinessWeek
Nine out of 10 children under the age of 12 have friends of different ethnicity than their own.  Omelia
Home One in four lives in a single-parent household.  BusinessWeek
Three out of four have working mothers.  BusinessWeek
Money One out nine high schoolers has a credit card co-signed by a parent.  BusinessWeek
Teenagers have an average of $100/week disposable income.  Marlatt
40% of the teenagers hold at least a part-time jobs.  Marlatt
Connectivity Generation Y seems to be less cynical and more concerned regarding social issues than Generation X.   Omelia
75-90% of the teenagers have a computer at home.  Omelia
50% have access to the Internet from home.   Omelia
Interaction Studies show that Generation Y prefer directness over subtlety, action over observation, and cool over all else.   Marlatt
They are very heavily influenced by their peers and brands names.  They are particularly susceptible to what brands their peers like or do not like.   Marlatt
Status In 1998, 29% of entering first year students felt overwhelmed during the past year.   Polta
They feel “crunched” for time.   Polta

Last Updated 11.23.10

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